Meet the people behind this project for rural America



Barbara Leach, Crop Insurance

Barbara M. Leach – President

Barb got her start in agriculture as co-owner/manager of a 1000 acre farm located in SW Iowa.   A native of Atlantic, Iowa, she is the original founder of My Rural America (2006-08) and a skilled political leader, previously elected to leadership positions at the state and national levels.  An experienced business executive, association manager and public servant, her professional experience includes having been appointed to senior level positions in two Administrations, including having served as Director of Intergovernmental Affairs at the U.S. Department of Transportation and as Associate Administrator for the Risk Management Agency at the U.S. Department of Agriculture (USDA).  She also serves as an expert advisor and subject matter expert for the development of crop insurance and other farm safety net strategies at both domestic and international levels.


202-262 6170

Caren at the Women's March

Caren A. Wilcox – Treasurer

Caren is a retired federal appointee, business executive and senior advisor to government.   Originally from Pennsylvania, she has served in two Administrations — recently as senior advisor and Special Assistant to the Under Secretary for Research, Education and Economics, and formerly, appointed as the first Deputy Under Secretary for Food Safety, both at USDA.  Her experience includes service as Senior Advisor for Representative Rosa DeLauro, CEO of the Organic Trade Association, and in the private sector where as Director of Government Relations, she represented Hershey Foods Corporation.   Her expertise includes focus on additional strategic issues in agriculture, counter-bioterrorism and organizational issues related to food safety for the United Nations and U.S. land grant universities.

Lloyd Wright – Director (bio coming soon)